Channel 4 and the hunt for the missing dragon becomes a social media hit

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Via Sam Tyson, ABC News 4

The folks at WCIV ABC News 4 were in for a cold-blooded surprise Friday after a 7-year-old Cub Scout, visiting the station for a tour, reportedly lost his pet bearded dragon he had smuggled in to the building unbeknownst to his parents.

Staff at the station didn’t learn of the disappearance until after the Scout returned home.

The news led to a hilarious series of events that started with freaked out tweets from staffers and, as of Saturday morning, continues with a clever social media campaign that includes live-streaming video from the newsroom in search of the little guy and his own Twitter account.

It’s also the No. 1 story on their website right now.

Read some of the tweets below:

As of Saturday morning he is still on the run.

2 thoughts on “Channel 4 and the hunt for the missing dragon becomes a social media hit

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