When social media breaks badly – anchor’s tweet backfires

evanstweet

Philadelphia news anchor Joyce Evans quickly found herself the subject of ridicule and animosity Sunday night after she posted the above Tweet comparing a shooting that left six wounded to the television show “Breaking Bad.”

See the Storify below to follow the immediate negative reaction and how she tried to handle it, by telling people they didn’t get the point.

It would have probably been best to apologize and let it die as now the reaction is overwhelming. Does the punishment fit the crime?

http://storify.com/andyparas/when-social-media-breaks-bad

 

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